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Content marketing and the evolution of devices. Until now, there has never been a singular device which, like a smartphone, could enable communication, shopping, games, etc. With the appearance of such a device, I believe that website operators must be feeling that changes are approaching in the way content is to be produced. Now then, looking forward, what kinds of changes are in store regarding devices and content? The first thing...

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3 points on creating content with reach Content marketing is not a policy in which you can see great results immediately, as there is the need for content creation, result measurement and improvement spanning over the mid to long term. Thus, it is easy to fall into the trap of not having enough content. Here, I will be introducing 3 points on creating content that will readily spread and gain exposure. 1. Search engines In Internet...

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Things to learn for mail order cosmetics from Facebook marketing Today. I would like to introduce a case of a cosmetics brand, “Rice Force,” which has been selected for Best Practice by the Japanese Facebook Marketing in the mail order industry. A basic cosmetics brand, “Rice Force,” has gained 86,000 Likes on Facebook, thus has shown success in gathering numerous fans compared to its competitors. The basis, of...

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Making Content Visual

Making Content Visual


Posted on 5月 29, 2015

Making Content Visual For those interested in how to create attractive and effective content, visual content may be the answer. After all, aren’t articles on Facebook that have graphics and pictures better than those created with text They are shown to get more page views. A highlight in visual content is the inforgraphic, a single picture conveying information in an easy to understand way, an example of which is a road sign or...

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Because there is a growing trend in which high ratings from search engines can increase the loyalty of customers to our websites (owned media), the importance of these website ratings is now being recognized. Consequently, what kind of website content is worth creating? We have introduced various examples of content on this site, but today we are going to turn our attention to the content of a company who are scrupulous in their brand...

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User Participation in Product Development Model as seen in Muji Muji is well known in Japan as a company with assertive content marketing practices. However, Muji’s content is not the only area of its marketing that deserves attention. Muji also adopts unique techniques in the development of its products. One of Muji’s biggest hits is the “Comfy Body-fit Sofa” known on the internet as the “sofa that makes...

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